This summer, Casey’s brand made up a quarter of all bags of chips sold, eating into the sales of big brands like Frito-Lay, which is owned by PepsiCo. For years, customers stopping at Casey’s General Stores, a convenience store chain in the Midwest, hadn’t thought twice about snagging a soda and a bag of Lay’s or Doritos chips.
Celebrating NECC Entrepreneurs for National Women’s Small Business Month
Programs & Opportunities To fuel success for women-owned businesses, WBENC offers various programs and opportunities designed to support business development and growth. Dana Donofree, AnaOno’s founder and CEO, was diagnosed with breast cancer in her mid-20s and felt like she lost her identity after treatment. This experience led her to create a line of what she called “boob-inclusive lingerie” designed for women who’d undergone breast surgery. “One breast, two breasts, no breasts or new breasts, everyone deserves to be supported,” Donofree said. AnaOno also partnered with Pink Warrior Advocates for its Bra Assistance Program, which provides up to 25 post-surgery and mastectomy bras per month to people in financial need who apply to the program.
Women-owned businesses can also find support and assistance with organizations such as the U.S. One way to feel good about shopping at a women-owned business is by keeping it local. This way you know that your dollars are being spent to support women in your community who are creating businesses for themselves and jobs for others. Local women-owned businesses include traditional brick and mortar locations or online businesses. Join us this month to help us recognize and support women-owned businesses.
Black K-9 police handler, suing Redondo Beach, won’t undergo mental exam after all
Founded in the late 90s, ParkerWhite is one of the top branding and digital marketing agencies based in San Diego. After being in business for a quarter of century, their goal has still stayed the same — helping brands to connect with their customers. Trade and industry associations offer a powerful source of knowledge to women business owners. Connecting women entrepreneurs with experienced advisors, these groups provide sound advice that can often make or break an early venture’s success. Furthermore, membership comes with exclusive discounts on services such as conferences and other tools that could help any young organization get ahead in its field.
Read more about Inclusive branding strategies here.
More facts to know for Women’s History Month
The brand also runs its Natrelle Inspires Bra program — for every Natrelle Inspires Bra purchased, one bra is donated to a breast cancer patient diagnosed within the last 12 months. Small Business Administration honors the progress women have made with National Women’s Small Business Month.
Starting off as a small idea, Amal Al Marri and Deem Al Bassam opened with a single location in 2014 at Kite Beach in Jumeirah. Serving gourmet sliders out of a food truck, which they had to label as a kiosk in order to get approval from Dubai Municipality, with a simple food menu.
Medical and health branding can easily be a snoozefest, but Ava avoids all the eye-roll-eliciting cliches. Their female-focused logo is a simple but memorable representation of…you guessed it!
Those essentials range from sheets, towels, bath robes, and even mattresses. The certified organic cotton and New Zealand wool are eco-friendly and sustainable. In particular, for those who love to unwind at home, the waffle lounge sets and robes will be your best friends after a long day or a relaxing bath. Those details are informed and inspired by Rubio and her team’s own love for travel. “When it comes to our luggage, the details matter, especially since they’re intentional and functional, to make the journey seamless,” the brand says on its site. But the biggest reason we included Dagne Dover on our list is not just because of how its team of founding women tailor its products to its audience’s specific needs, but also because they go beyond that.
A successful brand and web design is about more than just being pretty. You can still use angular shapes like triangles or square logos often used in the technology industry. The shape is often translated to strong foundations and innovation in brand perception. To capture your audience’s attention, understand who they are and what drives them. Use demographic data to gain insight into their interests, values, lifestyle choices, age, income level, gender, and geographic location. Armed with this information, you can develop content catered toward customers that speak directly to their needs. The EDWOSB program is similar to the WOSB program, but it provides access to additional contracts.
We encourage you to explore the offerings these noteworthy individuals and their businesses have to offer, whether it’s this month or all year round. Enhance your marketing strategy and reach more women by partnering with the Forbes Content Studio. We help brands like yours share their perspectives in a way that resonates with and engages Forbes’ audiences, with inclusivity in mind. Colors in the cooler part of the spectrum are often seen in any healthcare design.